Another first: advertisement started

Our first advertisement campaign in the Amharic and English business newspapers was a phantastic success. We had not expected to receive that many calls. Print advertisement has proven to work quite well in Ethiopia.

One caller is a textile producer, his plant being 400km south of Addis Ababa. Next day, he arrived with a truck on our premises and bought a full day of production. Straight away.

advertisement in Ethiopian business magazines, December 2013

Our first advertisement placed in “Fortune” and other Ethiopian business magazines